BIOGENA is looking to the future of healthcare with its new PLAZA in Munich

• New BIOGENA PLAZA at Maximiliansplatz 12 in the heart of Munich expands the company’s existing presence in the state capital

• Prevention, diagnostics, longevity and personalised advice all under one roof

• Around 280 guests attended the opening on 17 September

• Second German location for the BIOGENA PLAZA concept, following Düsseldorf

Munich, 18th of September 2026. BIOGENA is opening a new PLAZA at Maximiliansplatz 12, thereby expanding its existing offering in Munich. The venue combines the company’s long-standing expertise in premium micronutrients and personalised advice with diagnostic services and treatments in the fields of prevention and longevity.

BIOGENA already has a store in Munich. The new PLAZA complements this with a significantly broader range of health services, whilst also marking another milestone in the company’s development from a micronutrient manufacturer into a holistic health enterprise.

The PLAZA concept takes a holistic approach and combines various areas of modern healthcare. The aim is to help people better understand their individual health status and to identify opportunities for personalised preventative care.

The services on offer at Maximiliansplatz range from micronutrient counselling and diagnostic services to cryotherapy, red light therapy, intermittent hypoxia-hyperoxia therapy (IHHT), hyperbaric oxygen therapy (HBOT) and lymphatic drainage. These are complemented, amongst other things, by bone density measurements and further preventative services.

“The new PLAZA in Munich represents an important milestone for us. BIOGENA has continued to develop over the past 20 years. Building on our expertise in micronutrients, we now combine different areas of preventive healthcare. With the PLAZA, we can bring this approach together in a single location and make it directly accessible to people,” says Dr Albert Schmidbauer, founder and CEO of BIOGENA.

One of the key focuses of the new PLAZA is longevity. BIOGENA defines this as a long-term, preventative approach to health, in which diagnostics, counselling, micronutrients, lifestyle and selected treatments work in tandem.

“Micronutrients are and will remain an essential part of our DNA. At the same time, we have significantly expanded our health concept in recent years. Through diagnostics, counselling and various preventative treatments, we can take a more comprehensive view of health and create personalised programmes. It is precisely these areas that we are bringing together at PLAZA,” says Stefan Klinglmair, COO of BIOGENA.

On the 17th of September, the new BIOGENA PLAZA was officially opened during an exclusive reception attended by around 280 invited guests. Partners from the fields of medicine and sales, athletes, content creators, as well as representatives from the media and the BIOGENA community were given a first glimpse of the new premises on Maximiliansplatz. The focus of the evening was on experiencing the new health centre and engaging in personal discussions about prevention, longevity and the future of health. Guests were able to explore the various areas of the PLAZA and try out selected treatments on site.

With the new PLAZA, BIOGENA is further expanding its existing presence in Munich. The Bavarian capital is an important location for the company within the German market due to its size, international character and the high priority placed on health, sport and quality of life.

“When developing new locations, we pay very close attention to where our concept can be implemented effectively in the long term. Munich is already an established market for BIOGENA. With Maximiliansplatz, we now have the opportunity to complement our existing offering with the PLAZA concept and to further develop our presence in the city in a targeted manner,” says Julia Hagenauer, Managing Director of Expansion & Site Development at BIOGENA.

Following Düsseldorf, Munich is the second German location where BIOGENA is implementing the PLAZA concept.