Together for holistic health: BIOGENA and Instahelp launch a strategic partnership

Salzburg, 6th of October 2026. A research-based approach, shared strategic goals and the drive to make holistic healthcare accessible to as many people as possible: building on these cornerstones, BIOGENA, the Austrian healthcare company based in Salzburg, and Instahelp, the platform for online therapy and psychological counselling based in Graz, have decided to work even more closely together in future and to benefit from each other’s expertise.

Until 31st of October, BIOGENA customers have exclusive access to an offer in Instahelp’s Mental Health Gym. The Mental Health Gym is an online training space developed by psychological experts, which guides users through topics such as mindfulness, relationships, sleep and stress management with short exercises suitable for everyday use. A dedicated collection has been curated for the BIOGENA community within the Mental Health Gym – featuring input from, amongst others, Mercedes Motorsport boss and Instahelp shareholder Toto Wolff – which can be used free of charge following the purchase of corresponding products from the online shop or the 24 BIOGENA stores and PLAZAs across the DACH region.

With regard to shared strategic objectives, attention is also turning towards Germany. On the occasion of BIOGENA’s listing on the Vienna Stock Exchange on 10 September, founder and CEO Dr Albert Schmidbauer identified Germany as the strongest European growth market and outlined plans for targeted distribution via pharmacies. For Instahelp, Germany has been the core market from the very beginning, and the aim is to consolidate this strong position. Alongside corporate clients who make Instahelp available to their employees as part of their workplace health and wellbeing programmes, pharmacies also play a role here as partners in reaching end customers. The joint roadmap of these two European players in the health sector aims to capitalise on the network effect and provide each other with the best possible support in the coming quarters.

“For us at BIOGENA, taking a holistic approach to health means focusing equally on the body and the mind. In Instahelp, we have found a partner that makes psychological support accessible in a simple, professional and modern way,” says Margit Loidl, Managing Director & Head of Global Sales at BIOGENA. “Together, we want to help raise awareness of mental health even further and support people exactly where they need it,” adds Julia Hagenauer, Managing Director & Head of Business Development at BIOGENA.

“In BIOGENA, we have gained a strong partner who can credibly and wholeheartedly support our mission of providing low-threshold and modern access to high-quality mental health care,” says Nino Groß, Head of Brand & Communications at Instahelp. “I am delighted that, together, we can draw attention on an even larger scale to a key social issue of our time.”

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From left to right: Julia Hagenauer, Nino Groß, Margit Loidl ©BIOGENA