BIOGENA ONE evolves: new formula and refreshed brand identity

Salzburg, 6th of March 2026. Success means avoiding stagnation. That is why BIOGENA is constantly developing its products and its BIOGENA ONE brand. With an optimised formula and a refined brand identity, the lifestyle and wellbeing brand is taking the next step in its development and reinforcing its commitment to making modern health solutions even more contemporary, attractive and customer-focused.

The focus is on a comprehensively revised formula, the complete replacement of sucralose with natural monk fruit extract, and a new brand identity that makes BIOGENA ONE even more recognisable and distinctive. At the same time, numerous ingredients and dosages have been specifically refined to provide even better support for your daily health routine.

The new generation of BIOGENA ONE features numerous optimisations to the formula. Ingredients have been further developed, dosages adjusted and specific components added. At the same time, the overall product experience has been aligned even more closely with the needs of a modern health and wellbeing lifestyle.

“BIOGENA ONE was developed with the aim of making health simple, high-quality and suitable for everyday use. The new version demonstrates how we continuously refine a successful product, incorporating the latest scientific findings, innovative thinking and feedback from our community,” explains Martin Gratzer, Managing Director of BIOGENA ONE.

This refinement follows a clear principle: retaining existing strengths and making improvements where additional value can be created.

Alongside product optimisation, BIOGENA ONE is unveiling a refined design. The new brand identity places even greater emphasis on the brand itself and ensures greater visibility, clarity and recognisability across all touchpoints.

The new design underscores BIOGENA ONE’s development into an independent brand within the BIOGENA Group and creates an even stronger visual identity for the growing community.

“BIOGENA ONE stands for a modern approach to health that combines science, wellbeing and lifestyle. With the new identity, we are making it even clearer what the brand stands for, whilst at the same time strengthening its recognisability and appeal,” said Gratzer.

The ongoing development of BIOGENA ONE exemplifies BIOGENA’s approach to innovation. Products are not regarded as finished solutions, but are continuously refined to incorporate new insights, technological advances and changing needs at an early stage.

The brand’s success is a striking testament to this approach: even today, more than 20,000 people start their day with BIOGENA ONE. At the same time, the brand is continuing its course of international growth and will be available in further markets by 2026. With the planned launch in Turkey, BIOGENA ONE is tapping into another important growth market and strengthening its international presence.

This commitment extends far beyond individual products and shapes the entire corporate philosophy: quality arises where existing successes are not simply maintained, but are continually developed further.

The ongoing development of BIOGENA ONE is based not only on innovative thinking and feedback from the community, but also on a rigorous scientific approach. BIOGENA continuously supports the brand through research and studies in order to gain new insights and drive development forward on an evidence-based basis. Initial results from an observational study show promising developments in areas such as energy levels, sleep quality, digestion and general well-being, and provide valuable insights for the next generation of BIOGENA ONE.