BIOGENA has been named the winner in seven categories in the MARKET Market Test 2026

Salzburg, 13th of May 2026. BIOGENA continues its winning streak in the MARKET market tests: in the latest 2026 study, in the ‘Immune System Boosters’ category, the Austrian family-run company was named test winner no fewer than seven times. In addition, BIOGENA achieved a top-three ranking in four further assessment criteria.

The latest results demonstrate strong brand performance across key performance and future-oriented dimensions. BIOGENA was voted number one in each of the categories: Top Brand, Likeability, Trust, Importance to Austria, Crisis Resilience, Innovation and Recommendation. Particularly pleasing is the fact that, according to the study, BIOGENA ranks among the top five brands in all 15 individual dimensions examined, placing it consistently among the frontrunners.

In a sensitive healthcare sector such as immune system boosters, trust and credibility are crucial factors. BIOGENA performed particularly well in this regard: the brand came top in the test for trust. BIOGENA also achieved the industry’s best score for brand appeal, at 42 per cent.

The brand is equally strong in terms of future viability: BIOGENA set the industry benchmark in each of the dimensions of crisis resilience, innovation and word-of-mouth recommendations. In terms of word-of-mouth recommendations, BIOGENA achieved a 47 per cent rating amongst users, securing first place in the rankings.

In addition to the seven test wins, BIOGENA achieved further top-three rankings in the categories of advertising impact, favourite brand, social responsibility and sustainability. 28 per cent of brand experts recalled BIOGENA’s marketing in the immune system booster category; in the favourite brand category, BIOGENA, at 26 per cent, was only just behind the industry-leading figure.

A clear positive trend is also evident across the ESG dimensions: 37 per cent of experts perceive BIOGENA as a brand that acts responsibly, whilst 34 per cent rate BIOGENA as particularly sustainable. This places BIOGENA among the top three in both categories.

“These awards are a special endorsement for us because they show that BIOGENA is not only synonymous with product quality, but is also recognised for trust, innovation and responsibility. Particularly in the field of immune system boosters, it is crucial that people can place their trust in a brand over the long term. The seven test wins and the strong top-three placings spur us on to consistently raise our quality standards even further,” said Julia Hoffmann, COO of BIOGENA.

The MARKET market test “Immune System Boosters 2026” was carried out in March/April 2026 by the MARKET Institute. As part of an online survey, 1,000 people were interviewed – a sample representative of the Austrian population aged 16 and over. The study examines key brand factors in the immune system booster sector, such as brand strength, brand interest, brand drive, ESG and future-readiness.

With these latest awards, BIOGENA once again underlines its strong position in the Austrian health market. The results show that a consistent commitment to quality, innovative strength and a clear set of values are recognised and appreciated by consumers.