BIOGENA SPORTS enters Nordic skiing with VAN DEER-Red Bull Sports

Salzburg,28th of October, 2026. BIOGENA SPORTS, the sports brand of BIOGENA, will be represented as an equipment supplier in Nordic skiing starting in the 2026/27 season. This is based on a five-year partnership with VAN DEER-Red Bull Sports, the ski brand founded by Marcel Hirscher. The collaboration brings BIOGENA SPORTS to the international World Cup stage as an equipment supplier in ski jumping and Nordic combined.

The partnership includes a group of athletes, who will be announced at a later date. The focus will be on BIOGENA SPORTS' presence as an equipment supplier during training and competition.

BIOGENA SPORTS will serve as the equipment supplier in this collaboration. VAN DEER-Red Bull Sports will be responsible for manufacturing the skis for the joint appearance. The company combines Marcel Hirscher's experience in elite sports with ski development and production.

Both companies share a Salzburg origin: BIOGENA is headquartered in the city of Salzburg, while VAN DEER-Red Bull Sports has its headquarters in Scheffau am Tennengebirge. Both combine product development with in-house production. This partnership also deepens BIOGENA's existing collaboration with Marcel Hirscher and his sporting environment.

BIOGENA has been closely associated with elite sports for many years. Through BIOGENA SPORTS, the company offers micronutrient products tailored to the demands of training, competition, and recovery. Its commitment as an equipment supplier in Nordic skiing builds on this connection and strengthens the presence of BIOGENA's sports brand in international competitions.

“We have been working closely with athletes for many years. Now, with BIOGENA SPORTS, we are also represented as an equipment supplier in Nordic skiing. VAN DEER-Red Bull Sports contributes Marcel Hirscher’s experience and expertise in ski manufacturing. Taking this step together with a partner from Salzburg fits perfectly with our existing collaboration. With this partnership, we aim to establish BIOGENA SPORTS as a long-term presence in Nordic skiing and inspire new people to embrace the brand,” says Stefan Klinglmair, COO of the BIOGENA Group.

The scale of this platform is demonstrated by the media figures of the FIS Ski Jumping World Cup: According to Nielsen Sports' TV Media Evaluation for the FIS, the World Cup series reached approximately 1.55 billion cumulative TV viewer contacts in the 2024/25 season. This was complemented by more than 25,000 broadcasts and over 22,000 broadcast hours. These figures refer to the entire World Cup series and illustrate the media reach of the sporting environment.

BIOGENA SPORTS aims to leverage this international presence to reach new target groups in winter sports and increase brand awareness, particularly in German-speaking countries. Joint communication initiatives will accompany the five-year partnership with VAN DEER-Red Bull Sports and BIOGENA SPORTS' role as an equipment supplier.