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On Friday, more than 1,000 visitors took the opportunity to celebrate the BIOGENA Group’s 20th anniversary at the BIOGENA Good Health World in Koppl. The company opened its doors to the public and offered a varied programme focusing on holistic health, exercise and personal well-being.
“We are delighted by the huge interest shown and the many personal encounters we had throughout the day,” says BIOGENA founder Albert Schmidbauer. “It shows just how much the topic of health means to people.”
The event centred on an interactive approach to health: from diagnostics and exercise to personalised strategies for optimising health, visitors were able to experience the wide range of activities on offer on site.
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Sports Stars Up Close and Interactive
The event drew special attention to prominent guests: Marcel Hirscher and Dominic Thiem shared personal insights in Q&A sessions, discussing mental strength and performance. Many other top athletes, including Stefan Kraft, Matthias Walkner, and Teresa Feix, also participated, offering interactive challenges and impressive show performances for an extraordinary experience.
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Diverse Program and Personal Encounters
In addition to the sports highlights, the lecture program was heavily attended. Experts provided practical knowledge on topics such as micronutrients, stress management, and modern health strategies. BIOGENA founder Albert Schmidbauer also held a signing session, giving numerous visitors personal insights.
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Spectacular Finale with Live Boxing Match
A highlight of the day was the live boxing match featuring world champion Michaela Kotásková, creating an exciting atmosphere and concluding the event in a dynamic and memorable way.
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A Look Into the Future of Health
The anniversary event emphasized BIOGENA’s evolution from a micronutrient manufacturer to a comprehensive health provider. The BIOGENA Good Health World in Koppl near Salzburg offered a tangible experience where science, diagnostics, and personalized health solutions come together.
About BIOGENA
Welcome to the World of BIOGENA – the Health Destination of the Future.
BIOGENA is an Austrian family-owned company with offices in Salzburg, Vienna, and Freilassing. For over 20 years, the company has championed a holistic understanding of health that is scientifically grounded, quality-driven, and future-oriented. With a dedicated team of 500 employees, a network of over 30,000 doctors and therapists, and more than 1 million customers in over 70 countries worldwide, BIOGENA is redefining health – inspiringly, transparently, and on an equal footing.
At the BIOGENA GOOD HEALTH WORLD in Salzburg, up to 1.5 billion capsules are produced annually – crafted with artisanal care and responsibility. Our portfolio of over 300 high-quality products is free from unnecessary additives and developed under the “Austrian Science inside” principle. From micronutrients, longevity, biohacking, and diagnostics to the educational offerings of the BIOGENA ACADEMY, the World of BIOGENA merges innovation, knowledge, and personalized health solutions into an experience that goes far beyond conventional product worlds.
More than 500,000 club members already trust BIOGENA to help them achieve the best from their health – responsibly, inspiringly, and with a future-oriented mindset.
MY BEST HEALTH starts here.
biogena.com
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