BIOGENA unveils its new website: faster, smarter and with AI support from ‘Ask MIRA AI’

Salzburg, 27th of May 2026. BIOGENA has completely revamped its website https://biogena.com, thereby taking the digital customer experience to a whole new level. The completely overhauled platform impresses with significantly faster loading times, optimised user guidance, intelligent search functions and numerous new services. At the heart of the relaunch is the innovative AI feature Ask MIRA AI, which gives users a completely new way to access knowledge about wellbeing.

With this relaunch, BIOGENA is pursuing a clear goal: to make knowledge more easily accessible and to guide people more quickly to the information, products and vitality goals that are relevant to them.

“Health is more complex today than ever before. People are confronted with a wealth of information, opinions and recommendations. Our new website provides guidance and makes knowledge more accessible – quickly, intuitively and on a personalised basis,” explains BIOGENA founder and managing director Dr Albert Schmidbauer.

The new website has been completely revamped, both technically and in terms of content. Visitors benefit from significantly faster loading times, a clearer structure and much improved navigation. The search function has also been comprehensively optimised and now delivers more accurate results. Information and products can be found more quickly, and texts on complex scientific topics are now presented in an even more accessible way.

Furthermore, numerous processes have been simplified to make the user experience even more convenient across all devices.

Particular attention is being paid to the new AI-powered assistant function Ask MIRA AI. It enables users to ask questions in natural language and receive instantly comprehensible answers.

The name MIRA is more than just a technical term. It stands for a new, accessible way to access specialist knowledge – simply ask a question and get quick guidance.

What makes MIRA special is that the AI draws on thousands of pages of quality-assured BIOGENA content and learns from over 25,000 anonymised counselling sessions from the myBIOGENA Coach app. This knowledge is informed by the experience of around 120 highly qualified BIOGENA Good Health Coaches from stores, labs and PLAZAs.

In this way, MIRA combines modern AI technology with decades of advisory expertise and in-depth knowledge of micronutrients.

“MIRA is no substitute for a medical diagnosis or a personal consultation. But it can help people find relevant topics, products and health goals more quickly, thereby making it easier to take that first step towards a healthier lifestyle,” says Schmidbauer.

The level of acceptance was already evident just a few days after the launch: in just over a week, more than 60,000 messages were exchanged using MIRA AI.

For BIOGENA, this is a clear sign that people embrace AI when it is designed to be understandable, accessible and beneficial.

With this relaunch, BIOGENA is underlining its commitment to actively shaping the future of vitality advice. The new website combines scientifically sound knowledge, modern technology and personalised advisory expertise in a single platform that meets users where their journey towards greater wellbeing begins: with a simple question.

The new website is now available at www.biogena.com .