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The BIOGENA Group celebrates its 20th anniversary and will open the doors of the BIOGENA Good Health World in Koppl near Salzburg on April 24, 2026, from 11:00 AM for a special anniversary event. Visitors can enjoy free admission to an immersive experience that showcases how BIOGENA has evolved from a micronutrient manufacturer to a pioneer of a holistic health destination.
The focus is on a holistic approach to health that goes far beyond traditional products. On this day, the BIOGENA Good Health World will become an interactive space for inspiration, knowledge, and personal experience – from diagnostics and exercise to individualized health optimization.
Friday, April 24, 2026 – 11:00 AM to 9:00 PM
BIOGENA Good Health World | Wolfgangseestraße 27, 5023 Koppl
EXPERIENCE HEALTH – TOGETHER WITH STRONG PARTNERS
A key element of the anniversary is close collaboration with partners from sports, medicine, and performance. Together, they create a diverse experience that invites visitors to actively explore health and test their own limits.
SPORT, PERFORMANCE, AND REAL CHALLENGES
The event emphasizes interaction: numerous sports challenges give visitors the chance to compete directly with professionals and experience their own performance in new ways.
Highlights include:
Bike show with bike-trial athlete Dominic Grill
Car-lifting show and strength & performance challenges with strongman Matthias Göth
Mountain climbing challenge with endurance athlete Teresa Feix
Reaction test with rally champion Matthias Walkner
Burpee challenge with Hyrox athlete Julian Kreutzer
Long jump and balance challenges with ski jumping stars Stefan Kraft and Daniel Huber
Rowing challenge with swimmer Nico Schaller
Watt biking with extreme athlete Lukas Kaufmann
Golf challenge with Nicolai von Dellingshausen
Biathlon challenge with Anna Gandler
Additional interactive formats with the BIOGENA team
ELITE SPORTS UP CLOSE: PERSONAL INSIGHTS FROM TOP ATHLETES
Exclusive Q&A sessions with renowned sports figures such as Marcel Hirscher and Dominic Thiem offer personal insights into their careers, mental strength, performance, and how they handle challenges at the highest level.
BOXING MATCH AS A SPECTACULAR HIGHLIGHT
An emotional highlight of the day is a live boxing match featuring professional athlete and world champion Michaela Kotaskova, held on a specially constructed outdoor boxing stage. This unique presentation brings boxing close to the audience, combining dynamism, excitement, and athleticism.
KNOWLEDGE THAT WORKS: IMPACTFUL TALKS FOR EVERYDAY LIFE
The event also includes a diverse lecture program under the motto “Knowledge creates health.” Experts provide practical, science-based know-how that can be applied directly to daily life.
Topics range from interpreting your own bloodwork and micronutrients to plant-based support, stress management, and holistic health strategies – catering to a variety of needs and lifestyles.
A GLIMPSE INTO THE FUTURE OF HEALTH
The anniversary event demonstrates what BIOGENA stands for today: a connected health ecosystem combining science, diagnostics, movement, and personalized care. The evolution from capsule production to a holistic health destination will be experienced firsthand for the first time.Participation is free, but spaces are limited. Exclusive anniversary offers provide visitors with additional insights and benefits.
About BIOGENA
Welcome to the World of BIOGENA – the Health Destination of the Future.
BIOGENA is an Austrian family-owned company with offices in Salzburg, Vienna, and Freilassing. For over 20 years, we have championed a holistic approach to health that is scientifically grounded, quality-driven, and forward-thinking. With a dedicated team of 475 employees, a network of over 26,000 doctors and therapists, and more than 900,000 customers in over 70 countries worldwide, we are redefining health – inspiringly, transparently, and on equal footing.
At the BIOGENA GOOD HEALTH WORLD in Salzburg, up to 1.5 billion capsules are produced annually – crafted with artisanal care and responsibility. Our portfolio of over 320 high-quality products is free from unnecessary additives and developed under the “Austrian Science inside” principle. From micronutrients, longevity, and biohacking to diagnostics and educational offerings of the BIOGENA ACADEMY, the World of BIOGENA merges innovation, knowledge, and personalized health solutions into an experience far beyond conventional product worlds.
Over 500,000 club members already trust BIOGENA to help them achieve the best from their health – responsibly, inspiringly, and with a future-oriented mindset.
MY BEST HEALTH starts here.
biogena.com