Become a BIOGENA franchisee

By integrating our BIOGENA values into our daily activities, we create the basis for successful co-operation: we live trust, responsibility, appreciation, performance and courage from the inside out. For us, these values contain the general basic understanding for a long-term and strong partnership - also with you.

Jetzt Franchise-Partner bei Biogena werden! Jetzt Franchise-Partner bei Biogena werden!
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Why franchising with BIOGENA?

Unsere Mission ist Good Health & Well-being und maximale Potenzialentfaltung für alle Menschen, die sich für ein Leben in voller Gesundheit, Freude und Erfüllung entscheiden

Unbureaucratic distribution franchise system
with 3 business models (B2B, B2C & B2BC)
Individual, transparent and comprehensible two-stage franchise fee
depending on the respective franchise contract area
Comprehensive and regular training and further education
Including 100 days of theoretical & practical basic training
Ongoing support and assistance during the franchise partnership

Our franchise system

We have developed a unique sales and retail franchising model for you, which clearly differs from conventional retail franchise offers and enables you to start directly as a franchisee without any red tape. We are launching into the future with a two-stage franchise concept.

BIGOENA Sales franchising

As a BIOGENA franchisee, you start with the B2B, B2C and B2BC (occupational health management) business models, the sales set-up and the development of your defined territory (cities with a population of over 100,000). 

The BIOGENA team will support you as a franchisee with all the shared BIOGENA services you need to successfully realise your business: Operations Management & IT, Marketing, (Digital) Sales, Human Resources, Scientific Services, and much more. Our Franchise Service Centre team is also on hand to provide you with empathetic advice and support.

Fact-Check

  • Franchisor since: 2020
  • Franchise Service Centre: Salzburg/Austria
  • Initial fee: € 55,000
  • Ongoing fees:
    · Franchise fee: 0.5 %
    · Marketing & sales pool: 1.5 %
    · IT services: 0.5 %
  • Equity required: from € 30,000
  • Total investment: € 55,000 - 80,000 (area/potential orientated)
  • Contract territory: from 100,000 inhabitants
  • Territory protection: yes

Tasks & requirements for BIOGENA franchisees

The ideal BIOGENA franchisee is characterised as a sales-oriented, communicative and investment-ready entrepreneur with a high sociability and networking gene, who is very well networked regionally, has a great passion for BIOGENA and its products, services and philosophy and is looking forward to becoming an active member of the BIOGENA franchise community for many years.

  • Entrepreneurial development of your own sales network
  • Sophisticated creation of your territory development plan ("Evolution Roadmap") and sales-orientated implementation (Phase 1)
  • Professional acquisition of future BIOGENA customers and partners who are enthusiastic about BIOGENA micronutrients and BIOGENA added-value products and their use
  • Ongoing active support and assistance for existing BIOGENA customers and partners in the contract territory

You are our future BIOGENA franchisee if you are characterised by the following:

  • Strong entrepreneurial spirit with commercial training or understanding and a willingness to invest and take risks
  • A passionate sales professional who enjoys independent entrepreneurial activity and is looking for change and prospects
  • Hands-on mentality and unbureaucratic nature with a 361° perspective, ready to go the extra mile
  • High level of curiosity and a keen interest in micronutrients, nutrition, health and well-being
  • Genuine leadership qualities with enthusiasm for personal development and the development of other people
  • Authentic identification with the corporate identity, vision, mission and BIOGENA core values
  • Eager and ready to make history together with BIOGENA Franchising
  • Professional experience as an independent entrepreneur is an advantage, but not essential

Do you have questions?

Would you like to find out more about our franchise concept? Our Franchise Sales Manager Tanja Fleischanderl is looking forward to a dialogue with you!



Tanja Fleischanderl, MA
Franchise Sales Manager
Biogena GmbH & Co KG
Strubergasse 24 5020 Salzburg, Österreich

Mobil: 
+43 664 88 33 10 96
E-Mail: